Back in the 1920s, the Petrossian brothers, refugees from the
Russian Revolution, had two problems in trying to introduce
Caspian Sea caviar to skeptical Parisians. One was how to induce
potential customers to sample a spoonful; the other was how
to clean the oriental carpets after they had spit it out. The
Petrossians soon equipped themselves with spittoons, and the
Parisians, famously, opened their hearts and wallets to the
joy of mildly briny sturgeon eggs.
What is
less well known is that before the Soviets cottoned to the export
possibilities of their domestic super-roe, the world's great
producer of sturgeon caviar was...New Jersey. Turn-of-the-century
America's coasts and lakes were apparently so flush with caviar
that Lake Michigan's massive annual harvest was often given
away like beer nuts, free with a drink in saloons. Unfortunately,
the lumbering sturgeon proved all too easy to catch, and their
U.S. population quickly hit the skids.
At about
the time the American sturgeon catch was starting to tap out,
fish eggs from the Caspian Sea were beginning to put on their
cosmopolitan French airs. As the '20s got off and roaring, le
tout monde coveted these complex, fruity-salty-meaty little
pearls, particularly the large, subtly flavored roe of the beluga,
a fish peculiar even by sturgeon standards. Occupying its own
genus (it's Huso huso), a beluga can live for a century and
weigh more than a ton--a boneless, plate-backed, prehistoric
survivor that is the world's largest freshwater fish. The all-time
monster beluga, according to the pleasurable new book Caviar,
by Inga Saffron: a Jaws-size 28-foot, 4,570-pounder caught in
1736.
But in a
quirky turn of history, the global success of beluga caviar
has helped spawn, as it were, the comeback of U.S. caviar. In
Georgia, Missouri, California--all over the aqueous American
landscape--luxury caviars are now being tinned with painstaking
attention to technique and commanding prices that ensure they
will never be bar snacks.
In part,
of course, these domestic producers are cashing in on the mystique
of beluga caviar (and of less pricey Caspian osetra and sevruga).
But the American caviar industry is also being levered up on
one end of a seesaw as the beluga sturgeon plummets on the other.
As eco-disasters
go, the near-extinction of the beluga sturgeon may not rank
with global warming, but some of us have grown fond of the big
lugs. And by many accounts, these living dinosaurs are indeed
about to hit a brick wall at the end of their 250-million-year
run.
Since the
collapse of the Soviet Union in 1991, the caviar of the northern
Caspian, normally associated with words like "melba toast,"
has been more often seen in sentences with phrases like "desperate
poachers" and "organized criminal gangs." Over
the past 20 years, according to the watchdog campaign Caviar
Emptor's estimate, the beluga population has nose-dived by 90
%. (The sturgeon that produce osetra and sevruga are also getting
hammered. But their populations are larger and the fish themselves
smaller, so at least in theory they have a faster growth and
recovery time.)
Last summer
the U.S. Fish & Wildlife Service began the process that
could lead to listing the beluga as an endangered species. If
it comes to pass, it would forbid all imports of beluga sturgeon
products. And we Americans consume half of the world's beluga
caviar these days.
On the other
hand, "it's far from a done deal," says Eve Vega,
executive director of Petrossian Paris. "There are some
groups out there providing Fish & Wildlife with less than
complete estimates of the industry." And even the most
optimistic greens understand that endangered-species status
wouldn't begin to address the core problem: lax enforcement
by local officials at the Caspian fisheries, combined with the
overwhelming economic incentive for poor fishermen and smugglers
to cheat.
Looked at
from another angle, the problems in the Caspian fisheries have
also provided plenty of economic incentive on this side of the
Atlantic: American consumers are simply being priced out of
the import market. Take, for instance, the price of beluga caviar
at Petrossian's New York boutique, which has rocketed from $204
per 125 grams in 1989 to $419 today.
As such
price hikes have spread across the market--and the ecological
concerns have come into sharp focus--American chefs and caviar
lovers have begun to reappreciate our native resources. It turns
out we have plenty of fertile, prehistoric fish right here in
River City. Why we never noticed them before isn't really such
a mystery: People who craved fine caviar could generally afford
the Caspian stuff, and everyone else was confused. Unlike in
European Union countries, where the term legally applies only
to sturgeon roe, we here in America have had whitefish, lumpfish,
salmon and even, for some reason, boiled eggplant fobbed off
on us as "caviar." Many folks who think they hate
caviar haven't ever tasted the senses-awakening real stuff,
or anyway, not enough of it.
In the awakening
department, the best American caviars are a revelation. Even
with our potentially top player on injured reserve (the Atlantic
sturgeon is currently under a commercial fishing ban), companies
like Sterling, Tsar Nicoulai and Seattle Caviar are offering
subtle, very caviary-tasting roe from the Pacific Coast white
sturgeon, the lake sturgeon of the Great Lakes and the Mississippi,
and even from the oddly abundant paddlefish, a distant sturgeon
cousin.
The question
is how open-minded we can be when Caspian caviar has cornered
the market on fish-egg mystique. Your taste buds might confuse
paddlefish roe from the limestone springs of Kentucky for fine
sevruga, but how long will it take before your romantic prejudices
allow your brain to accept the information?
To attain
true gourmet snobisme, a food must be rare (beluga), painstakingly
obtained (foie gras), or initially revolting (smoked eel). (If
it is all three, you are eating a truffle.) In the English-speaking
world it also helps a lot if the French liked it first. By these
traditional standards American caviars have a tough row to hoe.
But as they begin to crop up on fine restaurant menus and luxury
food websites, they are gaining foodie insider cred all the
time. What's more, as you languorously pop the firm eggs of
a Michigan caviar against the roof of your mouth and extend
a paw toward the vodka bottle, you are striking a blow for ecology.
In another of the twists in this fish story, the American companies
seeking to supplant Caspian caviar may actually prevent the
Caspian sturgeon from disappearing.
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